Golden Duck activates credit to bolster working capital and launch a new profit center
Pioneer's Rose Chen is helping Golden Duck expand its poultry processing operation into a completely new business line. President Tony Luong wanted to enter the eggroll production market to diversify his offering, increase revenue and strengthen his margins. To get there, he would need the capital to construct new facilities and install new processing lines and equipment.
Luong turned to Chen, someone he had entrusted in his business decisions for more than 15 years. She evaluated the market and barriers to entry and analyzed the cash requirements to make the venture work. Chen shared the vision with Pioneer's leadership and activated credit to help fund the investment. Today, Golden Duck has a thriving eggroll division.
Rose Chen, Houston Commercial Market President, with Golden Duck President Tony Luong
“Rose showed us how we can think much bigger about growth opportunities by
using credit to increase our working capital. She’s always happy to come to our
location because we are busy with daily operations. She is very responsible and
organized, walks us through our options and gets answers quickly. With her help,
I’ve been able to launch four other businesses and diversify even more.”
– Tony Luong, President, Golden Duck